Dr. Dre’s Beats Music Company

Known professionally as Dr. Dre, Andre Romelle Young was born on February 18, 1965 in Compton, California. He is an American rapper, record producer, actor, and entrepreneur. The American rapper made it big when, in 2014, Apple acquired Beats Electronics and Beats Music — the company Dre started in 2008. Because of this deal, Dre can now take credit as one of the wealthiest rapper-businessmen in the world.

When he envisioned the company, he wanted to elevate the experience felt by music listeners by providing them with the option of getting a high-end headphone. Dr. Dre added that he wanted people to think about buying Beats or Air Jordans, both class brands. The move proved successful, and from 2008 to 2009 alone, sales went up from $490 million to $648 million. And this happened during one of the worst recessions in the US — this is of course evidence of Dre’s marketing genius.