Sofia Vergara’s EBY
Even as a young child, Sofia already had an entrepreneurial mindset. She believed in the business first attitude, and despite the fact that she had no business experience or a degree in finance, she was able to prove herself more than capable. Sofia launched EBY in 2017, which is a subscription-based underwear service that helps women become entrepreneurs like her. EBY stands for “empowered by you.” The business model works as a cooperative of some sort.
When someone purchases a set of underwear, 10% of the sales go to a woman who had started a business, increasing her capital. EBY has also partnered with The Seven Bar Foundation to distribute the loans to various members in need. Sofia also has a line of jeans being sold in Walmart. Apart from that, Sofia also has interests in different lines of perfume and furniture.